Real Estate Instagram: Strategies to get more buyer/seller leads for agents

WHY IT IS IMPORTANT TO USE INSTAGRAM FOR REAL ESTATE

​Real estate Instagram strategies are fantastically affective when farming and generating brand awareness as an agent. Did you know that agents can generate leads, sales, and referrals from Instagram too? In this post, I’ll show you how to use Instagram for real estate.

Instagram is a social media platform with over 500 million monthly users that has continued to grow exponentially since its launch in 2010. Instagram proves to be very beneficial to real estate agents due to its intense visual aspects. In an industry that is highly visually focused (real estate) it appeals to the potential buyer because they are able to see the work you have previously done and projects you are currently working on. It is a portfolio of sorts and can play well into giving you leads.

Five reasons why Instagram is a good platform for real estate lead generation:

1. You are not competing with Zillow or Realtor.com
2. You can use hashtags to increase the traffic viewing your account
3. You can post good quality photos editing them right there in the app
4. You have direct engagement with people who follow you and you know who likes your posts so you can direct message them.
5. On average, Instagram has over 10x more engagement than Facebook

REAL ESTATE INSTAGRAM: THE BASICS
The first step in this instagram endeavour is actually creating the account. If you already have an instagram account be sure to create another one specifically for your business. You do not need to be posting pictures of your dogs, kids, or dinners on the same account that you are trying to close deals on. Keep it professional. This professionalism goes along with creating the username for your account. The username should be something that is easy to understand with your name in it but also identifies you as a realtor. It is so important to post your instagram account’s link on other channels because that will link all your content. This is something we like to call “cross-pollination” because you are bringing all your channels (linkedin, facebook, your website) and mixing them together!

REAL ESTATE INSTAGRAM: THE CONTENT
This is THE most important part about the instagram game. Your content is, as I said earlier, a portfolio. It is a window into your company, your day and your goals. If done right it can build your credibility and make you a desireable realtor. Post pictures of events, charity interactions, past sales you have made, and properties you have up your sleeve. Posting videos is also a good idea when on instagram. You can even do a full house showing on instagram. It is such a simple way to do a virtual tour and receive direct feedback on it. Make sure you are tagging locations and people to raise activity and awareness. Hashtags are ok in moderation but as a rule of thumb you should use no more than 7.
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REAL ESTATE INSTAGRAM: THE CONTENT SCHEDULE
Once you get acclimated to instagram it is important to be consistent with your instagram posts. Creating a schedule is something that we as a company have to do for our instagram posts (you can check us out at @agentleads.co). By creating a schedule of when you will post or what you will post it can help keep you accountable but also help your brand stay relevant.

REAL ESTATE INSTAGRAM: HOW TO OPTIMIZE YOUR INSTAGRAM ACCOUNT
​Step #1: Convert Your Account
When you convert your account over to a business profile, you’ll have access to all of the valuable data. This includes your traffic, charts, and graphs! It even includes your demographic data, which is essential to getting a better understanding of your current client and narrowing your future marketing efforts better.

Step #2: Add Keywords To Your Name
Where are you located? What are your real estate strengths? What are you best known for? Add 1-2 keywords after your name on Instagram in order to make your profile more searchable – Instagram is a social media platform, but it’s also a search engine.

Step #3: Write a Good Bio
Write a brief bio that says how you help people and how to contact you. Cater your bio to your clients and future clients. Make sure you communicate that you are here to help them find their dream home.

Step #4: Professional Profile Picture
No one is going to feel a deep personal connection to an old listing photo or business logo as your profile picture. Real estate is a personal business because you are working with someone on selling their home or buying a new one. People want to feel comfortable with you throughout the process. So post a current headshot that is professional, but also friendly. It will give people a glimpse of who you really are as a person.
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REAL ESTATE INSTAGRAM: HOW TO STAND OUT IN THE INSTAGRAM FEED
Post When People Are Watching:
Once you make the switch. from a personal account to a business account, Instagram will give you tons of demographic data about your followers, including when they are most active on the platform. 

Use Good Fonts, Colors, and Photos:
You want your posts to be eye-catching and bold. Keep the quality of your photos professional and do not use too many outlandish filters on them. Make your photos unique so that past clients, future clients, and referring agents remember them. Also, incorporate color on your Instagram page and in your logo so that people recognize it. 

Use Real-Estate Hashtags To Get Discovered:
Instagram users will search hashtags. As I said earlier, hashtags are a great way to bring awareness to your Instagram account. 

Here are examples of most searched Instagram hashtags:
#YourCity
#YourCityRealEstate
#YourCityRealtor
#YourCityOpenHouse
Lastly, make sure you tag the businesses or people associated in the post. This makes your network larger because other people will see that you tagged them in a post and be able to find your account faster.

REAL ESTATE INSTAGRAM: THE ULTIMATE WAY TO GET LEADS
While organic reach on Instagram is great at getting traffic and growing if you really want to understand how Instagram works you need to "pay to play". It is just like its sister account Facebook. If you want to generate the most leads you need to get your ads on Instagram. 

We do Facebook and Instagram ads and train you how to do it yourself! Book a breakthrough session with our team today and we will walk you through the entire framework that tells you how to spend your money intelligently and get buyer seller leads on demand. 

Book your Free Agent Leads University Breakthrough Call here.

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