“I’ve been avoiding it for too long and Josh I’m afraid it might be too late…I’m struggling” Cathy confessed.
It was a call I’ve had many times before. An agent who has been a licensed realtor for 16 years.
Cathy does a healthy business. Back in the “good old days” she did $175K-$250K GCI easily without trying.
One year she knocked down $350K.
She was living the good life. But you know the story.
2007-2008 wiped her out.
She had to get out of the business and get a “real job” for a little bit.
Now she’s back in real estate and is doing $75K-$125K from her sphere but has brand new agents with no sphere cranking out $150K+ in their first year.
Things have changed and she can’t deny it any longer. And if she doesn’t act quick, it will be too late and eventually the younger agents will gobble up her market share.
“Times have changed,” Cathy lamented.
Yes, they have.
Characteristics of Avoiders
Agents who are truly avoiding digital marketing have the following in common:
* For a while, they stayed away from things like Facebook altogether
* These agents were one of the last in their office to start a FB business page
* They’ve said before “I don’t want to mix business and personal profiles on Facebook!”
* These agents have attended “social media classes” at the local brokerage but only out of obligation...they have no idea what was really taught or how it applies to their business
* Now, they have a Facebook business page...but rarely post on it which provides them no value. And you can forget Instagram, Twitter, etc!
* Yes, they have a CRM but really it annoys them because it’s complex and has so many bells and whistles that it’s hard to even know how to use it effectively
* They are HIGHLY SKEPTICAL. When they see a testimonial one of the first things they say is, “Oh well anyone can make those up!” Which can REALLY be translated as, “How come they’re getting results and I’m totally lost!?”
It takes ZERO EFFORT to be a skeptic…..but it takes a lot of effort to implement digital and get results!
Ultimately these are agents that glorify the past.
“I used to be a top producer.”
But currently, they couldn’t be more lost and concerned about their future in the business as brand new agents lap them over and over in GCI by leveraging digital marketing.
These agents are still referencing the 2007-2008 crash!
“Well BEFORE THE CRASH…”
Before the crash?! That was a DECADE ago! Wake up and smell the coffee. 10 years have passed since “the crash.”
With the correct digital strategy in place, you can accomplish more database-building in one year than the last 10 years altogether.
If you want a revolutionary digital strategy, we need to talk.
Claim your free 1-1 Breakthrough Digital Session here: https://agentleads.co/commissions
In this FREE session, I’ll walk you through the EXACT framework that my high end clients use to daily attract buyer/seller leads on demand.
Achieving a celebrated, multiple six-figure GCI can be obtained with a simple strategy. Book your call with me now:https://agentleads.co/commissions