Hey guys, Josh here with Agent Leads, and I want to talk to you about the ABCs of real estate marketing. You see, real estate agents spend all day, every day, doing all kinds of tasks. But, about 80% of those activities don't get more customers. They don't create more business. It's a fallacy. It's a lie. It's a hidden problem in the industry.
It's really as basic as going back to the basics, and utilizing what I call The Real Estate Marketing ABCs. The ABCs are simple. A stands for "Attract Traffic." B stands for "Build the List." C stands for "Convert and Follow Up Sales." So, here's how I explain each:
Traffic, I'm not talking about on a highway clogged up with a bunch of cars. I'm talking about eyeballs and attention that need to be looking toward your brand, your service, and the way you serve clients in your market, in your [farm 00:01:24]. You've got to be able to do jumping jacks, and get the attention of other people who are looking to sell their homes, to buy new homes, and who need a real estate agent. Your job is to get their attention in your marketplace.
Build the List
You've got to be building the list. If you're not creating and maintaining and adding to every single day a prospect list, a list of leads that you can follow up with, nurture and turn into clients down the road, then you're simply leaving 90% of your income potential on the table.
You've got to follow up, follow up, follow up. You've got to convert leads who come in the door, and help them with their home buying, or home selling process. But, they're not going to chase you down. They're not going to call you. Every agent out there would love to have referral lay down leads just walk into their door every single day, to call their phone, to email them. But that's just not reality. Maybe about 5% of all agents have that luxury, the rest of the agents in the world, you have to follow up five to 12 times with a lead before you can actually close those deals.
So, the Law of Large Numbers, ABCs allows you to take control of the Law of Large Numbers, and at the end of the day, dominate your real estate sales business and earn the income and the potential, and the freedom, that you got into real estate for to begin with.
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