Hey guys. Josh Rhodes here with Agent Leads and I've got three harsh truths about the real estate industry that ultimately is going to make you a better, more popular and productive real estate agent.
The industry will fail you. If you will go ahead and embrace that truth now, it will allows
you to be independent, self sustaining and empowering when it comes to your productivity, your income, your influence and all the reasons you got into real estate to begin with. The industry is not your friend. It's actually just a big, giant platform with a bunch of competitors in it. There's a lot of invisible and visible forces that are trying to hold you back. You have to and must rely upon yourself to get the job done. Yes, you're going to have a team, if you're part of a team, fantastic. You can work inside of team, but your team and you cannot rely on the industry for success.
You have to 10x your lead generation at all times. You have to 10x your lead generation if you want to 2X or 3X your income. It's literally math. If you're going to close five to eight percent of leads that you get, then do the math and that's about industry average right there. You have to be able to generate leads if you think you're going to get more meaningful conversations, appointments, phone calls, listing appointments, buyer agency appointments. All of the things that lead to a commission check, start with 10x’ing your lead generation.
Lastly follow up matters. I'm sorry it just does. The National Sales Executive Association put out stats and they're staggering. 80% of all sales happens between the 5th and the 12th touch. Like, if you want a listing. If you want to become someone's buyer's agent, it's going to require you five to 12 touches just to get the business and 48% of all leads never get a phone call. Think about that. So, while there are a ton of competition out there, there's a lot of sharks in the water. A lot of them aren't following up and that's your opportunity to squeeze in and find the blue ocean strategy that allows you to stand out amongst your competitors in the market place and in your foreign area.
Go get them and don't depend on anyone else except you or your team for empowerment, enrichment and productivity in this competitive market place. Thanks!
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