Agent leads university: The 1-1-1 Formula for real estate marketing

We have figured out the formula at Agent Leads University!

This post is dedicated to explaining of the easiest way to help realtors and anyone in the real estate business, mortgage brokers, and real estate agents understand what it takes to not get swept away by the big boys, the Zillows, the Realtor.coms, the Trulias, everyone who is innovating and has really deep pockets and are trying to get rid of you.

I watched a movie recently. I think it was Logan. This is part of the Marvel Wolverines series, or I guess X-Men. In the movie they had the self-driving diesel trucks going down the highway at 80 miles an hour. I just thought we're not too far away from that in our own real estate industry. Zillow is rolling out their whole thing and they're trying to literally remove the agent from the conversation. Now, I'm just thinking, gosh you look back, you look at Blockbuster Video and how Netflix took them out, you look at the industry as a whole, you look at technology and I just see so many real estate agents who are unwilling to embrace the fact that the internet has sped the game up so fast that attracting attention is the only thing that matters. Being able to attract traffic, build the list and convert sales utilizing social media marketing is what it is all about. I cannot tell you how important it is for you to have that skill with you or on your team.

The 1-1-1 Formula

Some people think that they have that skill, but they actually just don't. It's usually because they're not utilizing what's in their hand literally the right way. The 1-1-1 formula, to keep it simple in your brain, but also applicable and actionable is that you've got to have at least one skill, you've got to have at least one platform or tool that you use and you've got to have at least one framework or funnel from a semantic standpoint. You've got to have one skill. You've got to be able to sell, people. You've got to know how to persuade someone into taking action. You've got to have at least one platform. I'm telling you today the gold rush for the next 18 to 24 months, the new television, the new billboard, the new direct mail, the new cold call, the new attention grabber is Facebook marketing, but you've got to know how to do it. You can't just throw something up and expect everyone to show up and beat down your door for your product or your service or your offer. You must play by Facebook's rules. As a matter of fact, it's more like Excalibur, the great sword. It's an awesome tool, but you've got to know how to sword fight.

The 1-1-1 formula is what we specialize in. Lastly, you've got to have the right framework, right audience, right message, right process and you've got to know how to distribute that effectively to your market, not to your friends and family, not to your referral network, but this is the cold market that you're turning into warm market so that you can have a database full of people who know, who know your brand and you can turn them into buyers and sellers, people who you put under contract, people who you list.                       

Harness the 1-1-1 formula

If you are not utilizing the Agent Leads University Facebook Blueprint, and I'm talking about we have a blueprint training center that is full of done-for-you, done-with-you and proven copy and proven ad formulas and the roadmap, if you will.                                     

Secondly, we have a world class support center that we answer all your questions in. You will be taken care of. If you have a question, we have at least two or three people who can answer it at any given time. I do monthly coaching calls similar to this, but more tactical and more applicable and more pragmatic for you in your position using the Facebook formula that we give you in Agent Leads University.

Lastly, we give you an entire complimentary access to our automated email marketing system, lead notification system and all the email copy you need to nurture the long game, to get the leads that don't close in the short term, but they will in the long term to keep them in your boat for your business. If you haven't signed up or if you want a special scholarship, a special enrollment with some really cool benefits, you need to talk to me or my team.
Go to agentleads.co, not com, agentleads.co/breakthrough. Sign up for a call, let's talk and let us help you go across the finish line and not get left behind in this gold rush on Facebook.

This is the Way

Facebook is the way over the next 18 to 24 months that you can dominate and go to the next income level, go to the next income bracket. Hey, maybe you're a team leader or a broker and you just need to make sure your team is never sitting on their hands. This is the moment where we can help you make sure that the promise you made to them to send them leads, that you can finally fulfill that promise because I'm telling you whatever zip code, whatever market that you want to do that you want to run advertising in and you want to do it efficiently, cost effectively and get ROI, Facebook advertising is the way. The 1-1-1 formula, skill, platform, funnel or framework, that's the way you win in a day and age where Zillow has a lot of the home buyer's and seller's attention out there. Facebook has everyone's attention, infinitely more than Zillow.

​Give us a call!

Go to agentleads.co/breakthrough. Can't wait to hear from you. Can't wait to have you on the Agent Leads University roster. See you.
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Book your Free Agent Leads University Breakthrough Call here.