Josh here from Agent Leads. Wanted to talk to you about the open house strategy that agents are flipping out over, and depending on where you are and how long you've been in the industry, you may or may not have a sour taste in your mouth about open houses. If open houses are in your strategy, and they're a part of your business growth plan, then listen up because here's the deal. At the end of the day, open houses are fantastic incubators for multi-sided transactions. That is getting someone's listening and helping them find another home to buy. That's when you get to double up, double dip, and really increase your average customer value which is one of the main ways you can grow your income and business by killing two birds with one stone.
Why Open Houses can be Hard
Open houses, however, are sometimes frowned upon because of low foot traffic, you're sitting there just waiting on people to show up. It's very much a victim of the Field of Dreams syndrome I talk about a lot. If you build it, they will come. If you host an open house, they're not showing up unless you get their attention and invite them and tell them exactly where to be, when to be, and why to be there, right?
The Importance of Facebook Events
The problem is most open houses are not advertised on the right medium. The strategy that has agents flipping out over open houses is by using Facebook events. If you haven't set up a Facebook event yet, set it up. It's inside the Facebook ecosystem. You can set it up through your business page, and it allows you to get it in front of people. They get to engage in the event posting. You get to communicate with them directly. You get to show them the media, the pictures, what they want to see, why they need to see it, and you get to offer enticing incentives for them to show up at the open house.
If you're not using Facebook events inside your business page to promote your open house, do it. Super simple. I'm not even going to go into showing you how to do it because if you can create your own Facebook personal profile, you can create an event profile.
Market your Event
And then, it's all about distribution and getting it out there. You can even advertise the event inside the Facebook ecosystem. That's where everybody is. That's where you can get their attention. That's where you can get their engagement. That's how you can get them invited, and that's how you can get them RSVPing and making a buzz with very little effort. Okay?
Get a lot more foot traffic at your open house by using Facebook events. Talk soon.
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