Hey, guys. Josh here, at Agent Leads, hope you're doing well. I'm talking about how six-figure agents, that is people who are making $100,000 or more every year, selling houses, getting buyer seller leads, are crushing it when it comes to their personal income. And here's how they're doing it, okay? Basically, they view the world around them objectively. That is to say they're not emotionally attached to what they think should be working.
Mark Cuban says, "Follow the green, not the dream," and the way you do that in lead generation, in your marketing, is to view the world around you in three different kinds of traffic.
The first kind of traffic is hot traffic. That is people who know who you are. You know who they are. They trust you. They know you're a real estate agent. They know that you have an awesome offer. You may have even done business with them before. This is what we call hot traffic. A lot of times, these are your repeat customers and people that it's just super easy to do business with them, or for them, to serve them and to get paid because of them. But, there's not a ton of them, right? You just don't have enough hot traffic to scale, and build, and build, and build, and build your income on top of. It's not how you're going to get 10 listings a month type stuff.
Number two is warm traffic. That is a couple of more degrees of separation, but they still are familiar with you. There's brand awareness, but they've never done business with you before. You've never listed their home. They've never purchased a house with you. Whatever that might be. No transactions, if you will. But, you've been introduced.
Then, there's cold traffic, and cold traffic are complete strangers. They don't know who you are. They've never seen your phone number. They've never seen your yard sign. They've never heard of you but that is where all of the gold lies.
Now, you might be thinking, "Well, why would I pick between cold, warm, or hot traffic?" Well, you actually don't, but the way you increase your hot traffic, the way you increase your warm traffic, is by not neglecting your cold traffic. And obviously, historically, this might be known as farming, but it's more than that. You have to be generating leads through cold traffic. That is, utilizing mediums of social media, like Facebook advertising, to put your ad in front of people who've never heard of you, never seen you before, and do not even know that you can help them.
And, you've got to be able to play the law of large numbers. There are probably hundreds of thousands of people around you, where you are physically, reading this post who you could put an ad in front of. In the next five to seven days, you could cover that much ground and turn cold traffic into warm traffic, and then from warm traffic, turn it into customers, clients, sellers, buyers, you name it.
Test Your Traffic
So, as you go about your day, as you go about your week, be thinking in terms of temperature. Put a temperature gauge on your marketing mentality. "Is it cold traffic? What am I doing for warm traffic? What am I doing for hot traffic?" And realize that the most investment necessary for you to go to six figures and beyond is to really hammer the cold traffic, because when that cold traffic is turned into warm traffic, it's going to push everyone through what we call a marketing and sales funnel.
That is what you need to do, rather than just waiting on checks and cash to fall from the sky, waiting on referrals, because you don't control that. You don't control that part of your pipeline. As much as you wish you could, you just can't scale the referral network, the hustle network, okay?
As you approach cold traffic, though, you got to remember that one-to-one activity will burn you out, wear you out, and never get you the return on your effort that you deserve, so when you attack the cold traffic, when you go and try to make the most of cold traffic in your business, make sure you're doing a one-to-many strategy.
Examples of one-to-many are email marketing, joint venture marketing, when you go to someone else who has a big list of people that have never heard of you. Then of course, my favorite is Facebook advertising, because you get to spend your marketing dollars in an intelligent way, and that way you can use Facebook's algorithm, and news feed, and all the stuff that they've worked hard on figuring out, not us. You don't have to be a coder. You don't have to be a marketing genius. You just have to be able to intelligently use Facebook advertising.
And that's what we do what we do. If you are reading this and you're like, "Man, I've got to go at the cold traffic. I've got to go and have a strategy toward my cold traffic audience," then you need to sign up for what I call a breakthrough session if you haven't already, and that's where we walk you through the exact framework that it takes you, so that you can attract traffic, build the list, and convert sales from cold, to warm, to hot traffic. So cold, to warm, to hot.
Every single day, you need to be just pushing people through, cold, warm, hot, cold, warm, hot. That's your job, because the transactional stuff, the contracts, the paperwork, the everything else, that's actually the easy stuff when it comes to cracking the code. And I don't mean easy, like obviously there's time investment, and you've got to put forth tremendous effort to serve your clients, but when it comes to getting your phone to ring and your email to ding with people who need you, that's the hard work, but it's also the small hinge that swings the big door.
Our Done for You Model
Jump on a phone call with me, agentleads.co/commissions and let's walk you through the framework that you need to use Facebook advertising to get cold traffic, complete strangers, to turn into hot traffic, so that you can start stacking, month after month, more listings and closings.
Book your Free Agent Leads University Breakthrough Call here.