Wanted to talk real quick about something that's happening in our industry that's not talked about a whole lot and very few people in the industry have even identified, which is, well, two things. The two problems are that agents are not being equipped to do the two things they need to be able to do best. If you think back, when you went and you received your license, you went through the whole process of becoming a real estate agent, or a broker. You were basically taught not to get sued. I know that that's not a thorough conclusion of what happens, but for the most part, the emphasis is we live in a litigious world where a lot of people get their feathers ruffled and they sue you. They can sue you or the broker you worked for or aligned with.
The process of becoming a licensed real estate agent is actually not great at equipping you to do what it takes to feed your family and go to the next level as a top producer. I wanna help you make six digits. The industry average income for an agent, something like 38,000 or 39,000 dollars a year. To me, that's not okay. There's nothing wrong with that income level, I get it. But I guarantee you, it's not the reason why you became a real estate agent. You became a real estate agent for different reasons, everyone has their own reasons. You might be trying to supplement income, you might be trying to be a six or seven figure producer, you may wanna buy Maserati's, you may wanna go on great vacations, you may wanna just have more freedom and entrepreneurial flexibility in your life. And all those things are real. You may have elderly parents that you need to care for, you may need to or want to invest in real estate, you may wanna have just discretionary income that you can do whatever the heck you want.
The First Way that the Real Estate Industry is Failing You
You want freedom, time and space. In the industry, if you are one of those agents that's just relying on the industry to equip you and do what you need them to do, then I hope that you use this as a wake up call, because the industry is not gonna serve you that well. It's just not set up for your success. Now, the reason why is because it's not giving you those two things I was telling you about. Number ONE: it's not teaching you the skill of lead generation, it's not allowing you to acquire the skill or the system, ecosystem, whatever you wanna call it. I call it lead generation marketing funnels. Do you have a marketing funnel in place that works when you're asleep? The industry simply doesn't show you how to do that, when you take your 55 hour class or course, and you know that.
The Second Way the Real Estate Industry is Failing You
Number two: the industry's not setting agents up to win at the follow up game. The industry is leaving agents high and dry on the two most important things, which is lead generation and follow up execution strategy and systems. Now, there's a lot of shiny objects and widgets and technologies and CRMs out there that are aiding agents when it comes to follow up.
At the end of the day, like I said, the industry's simply not preparing you as an agent to do the two most important things in your job role. I would say that that's why we created Agent Leads University, it's why we have a team of digital marketers, it's why I wake up every morning so that we can help agents and brokers across the country predictably close more deals by spending intelligent advertising dollars on Facebook advertising.
If you're not utilizing social media to do lead generation appropriately, then you're exactly where the industry left you on the curb. If you're not using automation tools, if you're not following up five to 12 times with every single lead that comes in to your marketing funnel, your sales pipeline, you're leaving 80% of sales that you could have, listing appointments, commission checks, closing table, experiences, you're leaving them on the table. And it's not necessarily your fault, although it is your responsibility to rectify that.
"Go get em' tiger"
Don't rely on the industry to position you to win. We all know the reality is that the broker or the owner is giving you the T-shirt, giving you the signs and saying, "Go get 'em tiger." If the reality is that we live in "go get 'em tiger" industry, then you've got to equip yourself and take responsibility for your two most important things. Lead generation, follow up, okay? Lead generation, follow up.
Guys, it's a game of numbers. The law of large numbers is a very powerful thing. You can not control the numbers though if you don't know how to get attention in your farm, in your market area. If you're on a farming campaign, if you're on a crusade to form a zip code and you're not running Facebook ads intelligently with proven ad copy messaging, if you don't know how to get your message into your marketplace, then there's no way that you're getting the attention necessary and there's no way you're able to get more commission checks.
See, this is an egg before the chicken industry. You have to generate leads, you have to turn them into prospects, you have to take prospects and turn them into clients, customers, listings, buyers, whatever it is, whatever your strategy is.
Agent Leads University: How We Can Help!
Please, please, please don't let the industry leave you handcuffed, handicapped on the curbside, and you're just waiting on the lay down leads to show up and hand you their listing appointment, to hand you the keys to their house and signing a buyer's agency agreement. It's just not gonna do that, you have to acquire these two things, leads and a follow up system. If you're watching this video still, would love to partner with you, that's what we do at Agent Leads University. We equip you to do the two most important things a real estate agent needs to do that the industry is not equipping them to do. If you need more leads, go to agentleads.co/commissions. If you've never talked to me on the phone, if you've never signed up for a breakthrough strategy call with us, please do that, because there's a simple framework. There is a simple framework that is going to give you success if you're willing to execute it.
There's no silver bullets in this industry. There's no one who's gonna do it for you better than you can do it. Now, if you're watching this, and you're doing six figures or seven figures and you've got 10, 15, 25 agents on your team, then maybe you need someone to do it for you and we can talk about that as well. But for the vast majority of the people watching this, it's time for you to buckle up and acquire two of the most important skills on the planet. Lead generation and follow up.
Do it now, go to https://agentleads.co/commissions, sign up, book a call to breakthrough session. We call it breakthrough for a very real reason, and I want you to have it!
Book your Free Agent Leads University Breakthrough Call here.