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7 Characteristics of agents avoiding success

9/15/2018

4 Comments

 
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“I’ve been avoiding it for too long and Josh I’m afraid it might be too late…I’m struggling” Cathy confessed.

It was a call I’ve had many times before. An agent who has been a licensed realtor for 16 years.
Cathy does a healthy business. Back in the “good old days” she did $175K-$250K GCI easily without trying.

One year she knocked down $350K.

She was living the good life. But you know the story.

2007-2008 wiped her out.

She had to get out of the business and get a “real job” for a little bit.

Now she’s back in real estate and is doing $75K-$125K from her sphere but has brand new agents with no sphere cranking out $150K+ in their first year.

Things have changed and she can’t deny it any longer. And if she doesn’t act quick, it will be too late and eventually the younger agents will gobble up her market share.

“Times have changed,” Cathy lamented.

Yes, they have.

Characteristics of Avoiders

Agents who are truly avoiding digital marketing have the following in common:
* For a while, they stayed away from things like Facebook altogether

* These agents were one of the last in their office to start a FB business page

* They’ve said before “I don’t want to mix business and personal profiles on Facebook!” 

* These agents have attended “social media classes” at the local brokerage but only out of obligation...they have no idea what was really taught or how it applies to their business

* Now, they have a Facebook business page...but rarely post on it which provides them no value. And you can forget Instagram, Twitter, etc!

* Yes, they have a CRM but really it annoys them because it’s complex and has so many bells and whistles that it’s hard to even know how to use it effectively 

* They are HIGHLY SKEPTICAL. When they see a testimonial one of the first things they say is, “Oh well anyone can make those up!” Which can REALLY be translated as, “How come they’re getting results and I’m totally lost!?”

It takes ZERO EFFORT to be a skeptic…..but it takes a lot of effort to implement digital and get results! 


Ultimately these are agents that glorify the past. 

“I used to be a top producer.”

But currently, they couldn’t be more lost and concerned about their future in the business as brand new agents lap them over and over in GCI by leveraging digital marketing.

These agents are still referencing the 2007-2008 crash!

“Well BEFORE THE CRASH…”

Before the crash?! That was a DECADE ago! Wake up and smell the coffee. 10 years have passed since “the crash.”

With the correct digital strategy in place, you can accomplish more database-building in one year than the last 10 years altogether.

If you want a revolutionary digital strategy, we need to talk.

Claim your free 1-1 Breakthrough Digital Session here: https://agentleads.co/commissions

In this FREE session, I’ll walk you through the EXACT framework that my high end clients use to daily attract buyer/seller leads on demand.

​Achieving a celebrated, multiple six-figure GCI can be obtained with a simple strategy. Book your call with me now:https://agentleads.co/commissions
4 Comments

Agent leads university: Open house strategy that agents are loving

4/26/2018

3 Comments

 
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Josh here from Agent Leads. Wanted to talk to you about the open house strategy that agents are flipping out over, and depending on where you are and how long you've been in the industry, you may or may not have a sour taste in your mouth about open houses. If open houses are in your strategy, and they're a part of your business growth plan, then listen up because here's the deal. At the end of the day, open houses are fantastic incubators for multi-sided transactions. That is getting someone's listening and helping them find another home to buy. That's when you get to double up, double dip, and really increase your average customer value which is one of the main ways you can grow your income and business by killing two birds with one stone.

Why Open Houses can be Hard

Open houses, however, are sometimes frowned upon because of low foot traffic, you're sitting there just waiting on people to show up. It's very much a victim of the Field of Dreams syndrome I talk about a lot. If you build it, they will come. If you host an open house, they're not showing up unless you get their attention and invite them and tell them exactly where to be, when to be, and why to be there, right?

The Importance of Facebook Events

The problem is most open houses are not advertised on the right medium. The strategy that has agents flipping out over open houses is by using Facebook events. If you haven't set up a Facebook event yet, set it up. It's inside the Facebook ecosystem. You can set it up through your business page, and it allows you to get it in front of people. They get to engage in the event posting. You get to communicate with them directly. You get to show them the media, the pictures, what they want to see, why they need to see it, and you get to offer enticing incentives for them to show up at the open house.
If you're not using Facebook events inside your business page to promote your open house, do it. Super simple. I'm not even going to go into showing you how to do it because if you can create your own Facebook personal profile, you can create an event profile.

Market your Event

And then, it's all about distribution and getting it out there.  You can even advertise the event inside the Facebook ecosystem. That's where everybody is. That's where you can get their attention. That's where you can get their engagement. That's how you can get them invited, and that's how you can get them RSVPing and making a buzz with very little effort. Okay?

​Get a lot more foot traffic at your open house by using Facebook events. Talk soon.

Want to know more marketing tips and strategies?
Book your Free Agent Leads University Breakthrough Call here.
3 Comments

Agent Leads university: Tyler's Success Story

4/19/2018

1 Comment

 
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“Hey! Tyler Shenk with Utah Key Real Estate here. Just want to give a shout out to Agent Leads University for helping me step up my business to the next level. Since working with Agent Leads, I have received over 200 new leads, and it's been a massive blessing for me and my business.

Before working with Agent Leads, I was really seeking a leads source that I could depend on and count on. You know, I've been, honestly up to this point, just been kind of lucky on past client referrals, but I've only been in the business for three years, so it's been very sporadic. I'm really just looking to step up my game and be more consistent, and Agent Leads University has provided that for me.

Since working with Agent Leads, like I said, I've had 200 new leads. Of those 200 leads, I've quoted one seller, and I've also started working with a new buyer. This woman, she's currently a homeowner, and she's lived in her home for 40 years, and the city is forcing her out because they're going to expand a major highway where her home currently sits. She's absolutely devastated, you know, she doesn't want to move, and she's a little pissed off to be quite honest, but she's scared as well, or going to meet with her beforehand, at least, she was very scared of the process and didn't know what it looks like, and doesn't know how to go about it. It's been a massive blessing to connect with her because I helped ease her mind, and basically let her know I'm going to hold her hand through this process and show her how to do it right. She's been incredibly grateful.

It's been a massive blessing because that's what we're in the business for as real estate agents, if you're like me, you love getting the hugs at the closing table, you love changing and impacting people's lives, and helping them with a smooth transition with such a massive decision. That's what drives me, at least. So, thank you, Agent Leads. Thank you for helping me find this woman and help change her life for the better, and help her with this process.

My preferred way of following up with my new leads is a text, and that text will say, "Hey, it's Tyler Shenk with Utah Key Real Estate. I know that you requested a list of homes off of Facebook. I just wanted to touch base with you and see when do you hope to be in your new home?" I typically receive, or have received, a good response to that text. That's been the best one for me, at least. I find that asking when they hope to be in their new home kind of triggers, or targets, the emotional aspect of buying a new home. It's when do you want to obtain your new goal? When? How soon are you hoping to have that in hand or in your life? To me, people see that as a very soft way. It's not saying, "Hey, let me help be your real estate agent right this second," you know, it's not about the commission check obviously. It's about,  how can I help you? What are you looking to do and when?

If I don't receive a text back from a client, or a potential client, I will call them the next day. If I don't receive a call back, or a text back, from that, I will then email them the next day, and then set them up on an email drip campaign. I might text them one more time, but quite frankly, after that I kind of move on, and I wait for them to either reach out to me from my emails, or if they don't then I just write them off because I want to work with people who want to work with me is the bottom line, and people who want to work with you, and who will appreciate your service are going to reach out and respond back to you. That's been my truth. That's been what's most helpful for me in prospecting new business, you know, because new business can be scary to some people. It can be a little threatening, but when you have the mindset of looking for people who want to work with you, and who will appreciate you, it's a game changer.

​Agent Leads, you guys are awesome. I appreciate your help more than I can put into words. Thank you so much for all you do for me, and thank you guys for being so responsive on the hub and to all of our members that are seeking help. Thanks so much.”

Schedule a free consultation phone call to find out how Agent Leads can help you!
Book your Free Agent Leads University Breakthrough Call here.
​


1 Comment

Agent Leads university: 4 Things you (maybe) aren't doing that will help you turn more leads into contracts

4/5/2018

1 Comment

 
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Agent Leads University

Hey, guys. Josh here! This post is about four ways that you're probably not turning leads into contracts, or four things or methods that work in your marketing, and in your sale's follow-up. This is to help you take likes, shares, comments, turn them into leads, and turn those leads into conversations, meaningful interactions, and obviously appointments, contracts, and closings.

Number One: Facebook Friend Requesting
Whenever you generate a lead, especially through Facebook, send them a friend request. You want to friend request these Facebook leads that come in because, number one, Facebook personal profiles now in the recent months have more reach than they've had in a long time. What I mean by "reach" is they organically show up when you post more often to your friends and family.

Now, if your lead isn't your friend, then it's hard for them to be seen by you more often. When you send them a friend request, not only are they seeing your advertisement that's going across the newsfeed channels, but they're also now going to see your personal posts. They're also gonna be able to look at your personal profile and you're gonna be able to connect with them on Facebook Messenger more often.

Facebook Messenger
Facebook Messenger is an unbelievable avenue of engagement because open rates, click-through rates, all of the above are just infinitely higher there than text and email. It's a huge opportunity to send a friend request to every lead that comes through the door. When you do that, you grow your sphere of influence. You grow your referral network. Your paid Facebook ads not only are generating leads for you, but they're also an opportunity to burrow out, widen, create a larger SOI, a larger network of known individuals.

Different Types of Traffic
Remember, there's three kinds of traffic: cold, warm, hot. Your ads are running the cold traffic. People have never heard of you before. But when they've heard of you, when they see you and they give you their name, email address, and phone number, you're moving them to warm traffic. Warm traffic, that's where if you come their friend on Facebook it's a lot easier to move them over to hot traffic. Hot traffic's where we're seeing appointments and contracts and closings come in.

Number Two: Create a Facebook Group
Start a Facebook group. Start a Facebook group and then invite all those friends and all those leads to join your Facebook group. Now, why are Facebook groups important? Well, with the recent algorithm changes, the organic reach of a Facebook page, not Facebook advertising, that's over here on the side and it's operating and it still operates and works very well, but the organic, non-paid reach of a business page has been greatly diminished almost to zero because they need to make more room for the advertising inventory out there.

There's more advertisers on Facebook than ever. The Facebook business page organic reach is down, but if you create groups you're effectively creating more inventory for Facebook to create more engagement amongst their personal profiles. When you invite friends to Facebook groups, then you have another platform. It's literally like creating a whole new world or arena for them to engage with you.

What if you had a Facebook group and once a week on scheduled date and time you always did a live open house or a live virtual tour? I have Facebook Live trainings in our curriculum and our training center that you can use, but Facebook groups, their organic power is strong. When you're their friend and when you have them in a group, after they've seen an ad and they've given you their information, that's three levels of just permeation into their world that you can use to nurture them into a contract relationship down the road.

Number Three: Be Personal
Document what you're doing in your professional life. Don't feel like you have to go and create Hollywood-produced videos. You don't have to have a studio or anything. You can just do a live video at an open house or at your lender partner mortgage lender's office or on your front porch, whatever that is. Do Q & A's, first-time homebuyer Q & A sessions straight from your phone just like I'm doing it right now with this video. Do it inside the group. Do it from your personal profile. Do it on both. Utilize the document not creating strategy. Gary Vaynerchuck of VaynerMedia, big social media guru, super, super popular, his whole thing is “document, document, document”. In the normal pace of your workflow and the normal pace of your hustle and your grind as an agent, just document a few things two or three times a week. Make sure it's in that group or on that personal profile that I've alluded to in the first two points.

Number Four: Develop an Email Newsletter
Lastly, if you're not doing an email newsletter, we obviously in Agent Leads University have auto-responders set up, what if you started an email newsletter and you sent out the 50 most expensive houses in your market every week once a week? That newsletter could be any topic. I just threw that out there because it helps position you as a more valuable service provider.

At the end of the day, Email is not dead. What's dead is bad email, uninteresting email, email that doesn't matter, that's irrelevant. An email newsletter that's done well and done right is super, super valuable, if not for anything as a positioning tool that positions you as a thought leader, as a popular agent, as an agent who's in the know with the market conditions, as an agent who can sell my house fast, list my house quickly, get me the price that I want for my house, etc., etc., etc..

Email gives you an opportunity to do one thing, which is what all four of these tips that I've given you does, which is get attention and maintain attention. Attention is your number one most important aspect in your business. Don't forget, your business is not writing contracts and showing houses and getting listing appointments. Your business is the sales and marketing of your service. Concentrate on the sales and marketing of your service.

Utilize these tips that I've given you and in review, send your leads a friend request, start a Facebook group, document your strategies, document your movements, document what's going on in your everyday professional life. You can use personal, too. Use those videos in your personal profile, in your groups, and then lastly make sure you are emailing everyone every week, no matter what.

Hope this was helpful. Comment below if you need anything. Ask questions, whatever it might be. Look forward to hearing from you!

Book your Free Agent Leads University Breakthrough Call here.


1 Comment

Agent Leads university: the abc's of real estate marketing

3/29/2018

3 Comments

 
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Hey guys, Josh here with Agent Leads, and I want to talk to you about the ABCs of real estate marketing. You see, real estate agents spend all day, every day, doing all kinds of tasks. But, about 80% of those activities don't get more customers. They don't create more business. It's a fallacy. It's a lie. It's a hidden problem in the industry.

It's really as basic as going back to the basics, and utilizing what I call The Real Estate Marketing ABCs. The ABCs are simple. A stands for "Attract Traffic." B stands for "Build the List." C stands for "Convert and Follow Up Sales." So, here's how I explain each:

Attract Traffic
Traffic, I'm not talking about on a highway clogged up with a bunch of cars. I'm talking about eyeballs and attention that need to be looking toward your brand, your service, and the way you serve clients in your market, in your [farm 00:01:24]. You've got to be able to do jumping jacks, and get the attention of other people who are looking to sell their homes, to buy new homes, and who need a real estate agent. Your job is to get their attention in your marketplace.

Build the List
You've got to be building the list. If you're not creating and maintaining and adding to every single day a prospect list, a list of leads that you can follow up with, nurture and turn into clients down the road, then you're simply leaving 90% of your income potential on the table.

​Convert Sales
You've got to follow up, follow up, follow up. You've got to convert leads who come in the door, and help them with their home buying, or home selling process. But, they're not going to chase you down. They're not going to call you. Every agent out there would love to have referral lay down leads just walk into their door every single day, to call their phone, to email them. But that's just not reality. Maybe about 5% of all agents have that luxury, the rest of the agents in the world, you have to follow up five to 12 times with a lead before you can actually close those deals.

So, the Law of Large Numbers, ABCs allows you to take control of the Law of Large Numbers, and at the end of the day, dominate your real estate sales business and earn the income and the potential, and the freedom, that you got into real estate for to begin with.

At Agent Leads University, our team equips you with the tools necessary to get you the quality leads in your market 
place. We have trained thousands of agents and would love to talk to you! Set up your free consultation to discuss the best marketing plan for you!

​Book your Free Agent Leads University Breakthrough Call here.

3 Comments

Agent leads university: Tiffany's success story

3/22/2018

2 Comments

 
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Here is one of our most recent success stories that our friend Tiffany had with using Agent Leads!
​

“Hello, this is Tiffany with eXp Realty, and I wanna give a huge, huge, huge shout out to Agent Leads University. Since joining, I think I'm over 130 contacts right now, which is insane because before Agent Leads University, I was pretty much twiddling my thumbs trying to figure out how to generate better leads. I knew that I wanted to have a system where those leads were exclusive to me, I was not trying to be about competing with other agents for a lead or loan officers or car salesmen or Jimmy down the street with oranges. I wanted something that was exclusive to me, that the clients were interested in the product, and they put a little bit of work in it to get to me.

So Agent Leads University has provided that for me in a way that just completely blew my mind. I mean, I had no expectations coming into it, and it completely just, like I said, blew my mind at how well and how fast everything moved.

I joined at the end of January, let me tell you, the videos that they have. Oh my gosh. I followed every video step by step and was able to create my own ad, which was crazy because I'm not super techy. I wouldn't say I am at all. I only have one social media account and that is Facebook. So it was just insane, all the things that you do behind the scenes in this Facebook ad, and it's just like they walked me through it and I had no issues.

I think that lead produced about $3 and some change a lead, which I felt so super accomplished and proud of myself because the videos talk about how you wanna be under $5 a lead, and here I am, first time creating anything remotely close to this, you know? Like I never did anything this serious, like I did my own little boosts or whatever on my Facebook page, my business page, but nothing as in depth as this. So to be able to create that and get under five, at $3 and some change, I was super excited and proud of myself. I don't think I would've been able to do that if you guys didn't rock on your training videos, so I mean, big, big, big shout out to you guys.

I basically, since then, have focused on a different area and did some rearranging and created a new ad. I'm not at $1.56 a lead, I'm like oh my gosh! So excited. I mean, the leads have been coming in and I haven't contracted just yet, I'm probably about a month in, but I'm very, very close. It's been so incredible.

When a lead comes in, I immediately send them an email with listings, then I follow up with a text to make sure they got it. Texting, it works you guys. It really does. It helps to break that barrier, it helps to make you, the realtor, seem very personable and very readily available. I think I was up last night until about 11:30 texting a client back and forth, and we were just having a ball, you know? Never even talked on the phone yet, just having a ball because I was available to them at their fingertips. So it was pretty cool to have that initial building of relationship via text.

I'm just incredibly appreciative of the support that we get. I mean I had a couple of questions that I posted online. I have never seen a company be that responsive. I was not expecting something so soon, a response.

I'm very appreciative for all that is given to us, all of the support, the training materials, the systems that are given to us and the training videos to help us to be even better and to cultivate and sharpen our craft. I mean, they've taken care of some things that we don't have to worry about, and can just truly be realtors, and I love that.

You know, what I'm doing right now with the leads from a month ago? I'm not going back over and giving them calls, and where they may have not answered before, they're now warmed up because I had sent them a text and I had been sending them listings so now they feel more warmed up to me. Then I'm getting appointments, and I'm just having a blast and I'm just having huge success. I have a new-found hope for this business that I'm in now, and I have even more excitement and it's all thanks to Agent Leads University. I mean, I would not be where I am right now, I don't believe I would be this fast, if it wasn't for you guys.

​Thank you, I thank you for your support, I thank you for the systems that you have in place, I thank you for the training, I thank you for just allowing me to be a part of it. I'm just super excited to be a part of this family, and I do really feel like it's family. So I'm just having a blast, I know there are great things that are gonna come, and I'm just ready for it. Thank you!" 

Wow thank you so much Tiffany! If you want success like Tiffany set up a call with us!

2 Comments

Agent leads university: what does it cost for real estate agents to generate leads through facebook advertising?

3/16/2018

10 Comments

 
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Hey, Josh Rhodes here, Agent Leads. We're going to discuss how much it costs for a real estate agent to generate leads using Facebook. Buckle up.

We coach, train and serve hundreds of real estate agents and the number one question I get after an agent is finally embracing the fact that Facebook is the number one place on the planet to get people's attention and to generate buyer, seller leads, is how much does it cost to advertise on Facebook or how much do I have to pay for every lead? How does it even work? Understanding that the financial side and the economic side of advertising and lead generation is a really big deal to most real estate agents. I completely understand.

Why Facebook Advertising Works
​
Let me start by saying that Facebook is a
social media platform. You have to look at it differently than you would Zillow or realtor.com or other static internet broker, internet-based lead brokerages. Ultimately Facebook, it's like the grocery store that has obviously a ton of shelves but just imagine all those shelves are constantly on conveyor belts and there's all new inventory all the time.That's how the Facebook newsfeed works which is where your ad will appear in the scrolling pieces of the Facebook newsfeed. At least the way we train, teach and function, when we use Facebook advertising, we use the newsfeed places. That's where the advertising appears.


How much does it cost?

How much it costs is different for everyone, but I can say this. 9.5 times out of 10, a lead is going to be two, three, maybe even four times less expensive than what you would pay on Zillow or another comparable site. The reason why is high levels of inventory, supply and demand. Facebook doesn't sit around going, "You know what? We're going to charge realtor A $9 and realtor B $28 depending on where they are, what ZIP codes they're in." No. It's very open market. It's a little bit of a Wild West which is great because there's no territories. There's no locked off areas. You get to
target geographically. You get to target by demographic. You get to target who you want to target. Obviously we tell all of our customers exactly what to do in Agent Leads University. But the economics are completely controlled by you because, number one, you get to control your budget. You get to say, "I want to spend $5, $10, $100, $5,000 a day," if you want to. It's totally in your control.


Budgeting Control

You have intimate control over your budgeting. But the way you determine how much a lead costs is by doing what I call the bullet cannon ball strategy which is test, and , scale. You run a three to five day test and you do $10 a day. You spend 50 to $70 in ads. You're going to get leads if you have the right audience targeting, if you have the right message offer, you have the right follow up process and everything in place. If you have the right structure in place, then you're going to spend 50, 70, maybe a hundred dollars and you'll say, "Oh, okay. I received 10 leads. I spent $100." Well, guess what? Your cost per lead is $10. $100 divided by 10 leads. It's simple math but that's how the economics are calculated. There's not a man behind the curtain putting a big rubber stamp and saying, "This is how much your lead cost today."
The great thing is that these leads aren't being recycled before they're sent to you like they are with Zillow and other territorial-based lead brokers. You actually are controlling this lead with a unique proprietary messaging that's unique to your brand and your service and you get to bring them in and control the conversation. This is  what allows you to have appointments on demand. We all know that if you can increase appointments, you get to increase listings and buyers and sellers and all of the other possibilities that come before you get those commission checks.

Increasing Income with Facebook Ads

To wrap up, Facebook leads are simply an opportunity for you to buy on demand as many or as little leads as you want in order to increase your income as a real estate agent. Don't be afraid of Facebook leads because you don't have to pay anymore than you want to when it comes to generating as many leads as you possibly can.
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Give us a call!

Josh Rhodes here, Agent Leads University. Go to agentleads.co/commissions. Book a phone call with us if you've never spoken with us before. We provide free breakthrough sessions so that you can have the exact framework we use to help thousands of agents across the country dominate Facebook advertising and double their income really quick. Thanks.

​Book your Free Agent Leads University Breakthrough Call here.
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Agent leads university: Three harsh truths that will make you a better real estate agent

3/7/2018

2 Comments

 
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Hey guys. Josh Rhodes here with Agent Leads and I've got three harsh truths about the real estate industry that ultimately is going to make you a better, more popular and productive real estate agent.


One:
The industry will fail you. If you will go ahead and embrace that truth now, it will allows

you to be independent, self sustaining and empowering when it comes to your productivity, your income, your influence and all the reasons you got into real estate to begin with. The industry is not your friend. It's actually just a big, giant platform with a bunch of competitors in it. There's a lot of invisible and visible forces that are trying to hold you back. You have to and must rely upon yourself to get the job done. Yes, you're going to have a team, if you're part of a team, fantastic. You can work inside of team, but your team and you cannot rely on the industry for success.

Two:
You have to 10x your lead generation at all times. You have to 10x your lead generation if you want to 2X or 3X your income. It's literally math. If you're going to close five to eight percent of leads that you get, then do the math and that's about industry average right there. You have to be able to generate leads if you think you're going to get more meaningful conversations, appointments, phone calls, listing appointments, buyer agency appointments. All of the things that lead to a commission check, start with 10x’ing your lead generation.


Three:
Lastly follow up matters. I'm sorry it just does. The National Sales Executive Association put out stats and they're staggering. 80% of all sales happens between the 5th and the 12th touch. Like, if you want a listing. If you want to become someone's buyer's agent, it's going to require you five to 12 touches just to get the business and 48% of all leads never get a phone call. Think about that. So, while there are a ton of competition out there, there's a lot of sharks in the water. A lot of them aren't following up and that's your opportunity to squeeze in and find the blue ocean strategy that allows you to stand out amongst your competitors in the market place and in your foreign area.

Go get them and don't depend on anyone else except you or your team for empowerment, enrichment and productivity in this competitive market place. Thanks!

Set up a free consultation call with our team at Agent Leads University! 

​Book your Free Agent Leads University Breakthrough Call here.

2 Comments

Agent leads university: how 6-figure agents view and build traffic

3/1/2018

1 Comment

 
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Hey, guys. Josh here, at Agent Leads, hope you're doing well. I'm talking about how six-figure agents, that is people who are making $100,000 or more every year, selling houses, getting buyer seller leads, are crushing it when it comes to their personal income. And here's how they're doing it, okay? Basically, they view the world around them objectively. That is to say they're not emotionally attached to what they think should be working.

Mark Cuban says, "Follow the green, not the dream," and the way you do that in lead generation, in your marketing, is to view the world around you in three different kinds of traffic.

Hot Traffic

The first kind of traffic is
hot traffic. That is people who know who you are. You know who they are. They trust you. They know you're a real estate agent. They know that you have an awesome offer. You may have even done business with them before. This is what we call hot traffic. A lot of times, these are your repeat customers and people that it's just super easy to do business with them, or for them, to serve them and to get paid because of them. But, there's not a ton of them, right? You just don't have enough hot traffic to scale, and build, and build, and build, and build your income on top of. It's not how you're going to get 10 listings a month type stuff.


Warm Traffic

Number two is warm traffic. That is a couple of more degrees of separation, but they still are familiar with you. There's brand awareness, but they've never done business with you before. You've never listed their home. They've never purchased a house with you. Whatever that might be. No transactions, if you will. But, you've been introduced.

Cold Traffic

Then, there's cold traffic, and cold traffic are complete strangers. They don't know who you are. They've never seen your phone number. They've never seen your yard sign. They've never heard of you but that is where all of the gold lies.
Now, you might be thinking, "Well, why would I pick between cold, warm, or hot traffic?" Well, you actually don't, but the way you increase your hot traffic, the way you increase your warm traffic, is by not neglecting your cold traffic. And obviously, historically, this might be known as farming, but it's more than that. You have to be generating leads through cold traffic. That is, utilizing mediums of social media, like Facebook advertising, to put your ad in front of people who've never heard of you, never seen you before, and do not even know that you can help them.

And, you've got to be able to play the law of large numbers. There are probably hundreds of thousands of people around you, where you are physically, reading this post who you could put an ad in front of. In the next five to seven days, you could cover that much ground and turn cold traffic into warm traffic, and then from warm traffic, turn it into customers, clients, sellers, buyers, you name it.

Test Your Traffic

So, as you go about your day, as you go about your week, be thinking in terms of temperature.
Put a temperature gauge on your marketing mentality. "Is it cold traffic? What am I doing for warm traffic? What am I doing for hot traffic?" And realize that the most investment necessary for you to go to six figures and beyond is to really hammer the cold traffic, because when that cold traffic is turned into warm traffic, it's going to push everyone through what we call a marketing and sales funnel.


That is what you need to do, rather than just waiting on checks and cash to fall from the sky, waiting on referrals, because you don't control that. You don't control that part of your pipeline. As much as you wish you could, you just can't scale the referral network, the hustle network, okay?

As you approach cold traffic, though, you got to remember that one-to-one activity will burn you out, wear you out, and never get you the return on your effort that you deserve, so when you attack the cold traffic, when you go and try to make the most of cold traffic in your business, make sure you're doing a one-to-many strategy.

Facebook Marketing

Examples of one-to-many are email marketing, joint venture marketing, when you go to someone else who has a big list of people that have never heard of you. Then of course, my favorite is Facebook advertising, because you get to spend your marketing dollars in an intelligent way, and that way you can use Facebook's algorithm, and news feed, and all the stuff that they've worked hard on figuring out, not us. You don't have to be a coder. You don't have to be a marketing genius. You just have to be able to intelligently use Facebook advertising.

And that's what we do what we do. If you are reading this and you're like, "Man, I've got to go at the cold traffic. I've got to go and have a strategy toward my cold traffic audience," then you need to sign up for what I call a breakthrough session if you haven't already, and that's where we walk you through the exact framework that it takes you, so that you can attract traffic, build the list, and convert sales from cold, to warm, to hot traffic. So cold, to warm, to hot.

The Process 

Every single day, you need to be just pushing people through, cold, warm, hot, cold, warm, hot. That's your job, because the transactional stuff, the contracts, the paperwork, the everything else, that's actually the easy stuff when it comes to cracking the code. And I don't mean easy, like obviously there's time investment, and you've got to put forth tremendous effort to serve your clients, but when it comes to getting your phone to ring and your email to ding with people who need you, that's the hard work, but it's also the small hinge that swings the big door.

Our Done for You Model
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Jump on a phone call with me, agentleads.co/commissions and let's walk you through the framework that you need to use Facebook advertising to get cold traffic, complete strangers, to turn into hot traffic, so that you can start stacking, month after month, more listings and closings.

Book your Free Agent Leads University Breakthrough Call here.

​



1 Comment

Agent leads university: The 1-1-1 Formula for real estate marketing

2/22/2018

3 Comments

 
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We have figured out the formula at Agent Leads University!

This post is dedicated to explaining of the easiest way to help realtors and anyone in the real estate business, mortgage brokers, and real estate agents understand what it takes to not get swept away by the big boys, the Zillows, the Realtor.coms, the Trulias, everyone who is innovating and has really deep pockets and are trying to get rid of you.

I watched a movie recently. I think it was Logan. This is part of the Marvel Wolverines series, or I guess X-Men. In the movie they had the self-driving diesel trucks going down the highway at 80 miles an hour. I just thought we're not too far away from that in our own real estate industry. Zillow is rolling out their whole thing and they're trying to literally remove the agent from the conversation. Now, I'm just thinking, gosh you look back, you look at Blockbuster Video and how Netflix took them out, you look at the industry as a whole, you look at technology and I just see so many real estate agents who are unwilling to embrace the fact that the internet has sped the game up so fast that attracting attention is the only thing that matters. Being able to attract traffic, build the list and convert sales utilizing social media marketing is what it is all about. I cannot tell you how important it is for you to have that skill with you or on your team.

The 1-1-1 Formula

Some people think that they have that skill, but they actually just don't. It's usually because they're not utilizing what's in their hand literally the right way. The 1-1-1 formula, to keep it simple in your brain, but also applicable and actionable is that you've got to have at least one skill, you've got to have at least one platform or tool that you use and you've got to have at least one framework or funnel from a semantic standpoint. You've got to have one skill. You've got to be able to sell, people. You've got to know how to persuade someone into taking action. You've got to have at least one platform. I'm telling you today the gold rush for the next 18 to 24 months, the new television, the new billboard, the new direct mail, the new cold call, the new attention grabber is Facebook marketing, but you've got to know how to do it. You can't just throw something up and expect everyone to show up and beat down your door for your product or your service or your offer. You must play by Facebook's rules. As a matter of fact, it's more like Excalibur, the great sword. It's an awesome tool, but you've got to know how to sword fight.

The 1-1-1 formula is what we specialize in. Lastly, you've got to have the right framework, right audience, right message, right process and you've got to know how to distribute that effectively to your market, not to your friends and family, not to your referral network, but this is the cold market that you're turning into warm market so that you can have a database full of people who know, who know your brand and you can turn them into buyers and sellers, people who you put under contract, people who you list.                       

Harness the 1-1-1 formula

If you are not utilizing the Agent Leads University Facebook Blueprint, and I'm talking about we have a blueprint training center that is full of done-for-you, done-with-you and proven copy and proven ad formulas and the roadmap, if you will.                                     

Secondly, we have a world class support center that we answer all your questions in. You will be taken care of. If you have a question, we have at least two or three people who can answer it at any given time. I do monthly coaching calls similar to this, but more tactical and more applicable and more pragmatic for you in your position using the Facebook formula that we give you in Agent Leads University.

Lastly, we give you an entire complimentary access to our automated email marketing system, lead notification system and all the email copy you need to nurture the long game, to get the leads that don't close in the short term, but they will in the long term to keep them in your boat for your business. If you haven't signed up or if you want a special scholarship, a special enrollment with some really cool benefits, you need to talk to me or my team.
Go to agentleads.co, not com, agentleads.co/breakthrough. Sign up for a call, let's talk and let us help you go across the finish line and not get left behind in this gold rush on Facebook.

This is the Way

Facebook is the way over the next 18 to 24 months that you can dominate and go to the next income level, go to the next income bracket. Hey, maybe you're a team leader or a broker and you just need to make sure your team is never sitting on their hands. This is the moment where we can help you make sure that the promise you made to them to send them leads, that you can finally fulfill that promise because I'm telling you whatever zip code, whatever market that you want to do that you want to run advertising in and you want to do it efficiently, cost effectively and get ROI, Facebook advertising is the way. The 1-1-1 formula, skill, platform, funnel or framework, that's the way you win in a day and age where Zillow has a lot of the home buyer's and seller's attention out there. Facebook has everyone's attention, infinitely more than Zillow.

​Give us a call!

Go to agentleads.co/breakthrough. Can't wait to hear from you. Can't wait to have you on the Agent Leads University roster. See you.
​

Book your Free Agent Leads University Breakthrough Call here.
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    Josh Rhodes is the CEO of Big Lead Gen, INC, the real estate industry leader in Facebook lead generation for agents.

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