Let’s take just a couple of minutes and talk about budgeting and how that affects your Facebook ad sets and your total campaign productivity, getting leads, et cetera. I want to talk about specifically the Facebook algorithm. First of all, I've covered this in other areas, but basically, the Facebook artificial intelligence is what really controls the destiny of all of our ads, all of our campaigns, and how productive they are at generating leads. There's a machine-learning element that goes into all this. It's kind of like the master and the hunting dog. The hunting dog is the Facebook algorithm, and the master is Facebook corporate. Some of the rules that come into play and how that affects your daily budget ... Because the daily budget is the amount of money that you tell the Facebook algorithm, hey, you're allowed to spend $10 a day, or $100 a day, or whatever you have ad budget set on.
You don't need to go from $10 a day to $50 a day. Don't go from $20 a day to $40 a day. Don't even jump from 5 to 20. Best practice is make a 10 to 15 percent increase per day when you have an ad set that's producing leads. Okay? That's key. If you're not getting leads, don't just gas the budget. It's not producing leads more than likely for other reasons. I will say, that if you're working on a 5 or a 10 dollar a day budget at first, it is possible that your market may command a higher cost per lead. If you only have a $5 daily budget, but maybe the market wants $9.25 before it gives you a lead, then you can see that it might take several days to aggregate that kind of deliverability based on a $5 a day budget.
Facebook Ad Budget: The Balancing Act
There's some testing and some balancing that you need to do when it comes to your budget, but the biggest thing is, don't flood the engine by trying to jump from $20 to $100 like that. Because, what happens is, when you upload the change, when you hit the green button, and you've just quadrupled your ad budget or something, the Facebook algorithm goes, "Whoa! What are we doing here? I've been optimizing to deliver your ads this way, and now you're wanting to go over here, so I've gotta go find more people in this potential reach. I've been working in this little intrinsic circle in your entire ad set, and now you want me to go do this, but there's thousands of other advertisers that are competing for the attention of the people you're targeting. Now I've got to go reprioritize, and then it might be ..." You can really take a step backward if you try to increase budget too fast.
Facebook Ad Budget: Percent Increases
So, to keep it really simple, two best practices. Increase your daily budget by 10 to 15 percent max, and if you've got a campaign that's really producing, and that's fantastic, and you're just like, "Hey, I want to scale this." Simply duplicate it. If you don't want to wait several days for the 10 percent to catch up to where you want to be, simply duplicate the ad while it's still active. Now you've got a clone. Go into the duplication, go into the clone, and set the original budget of that new ad set at the budget that you want it to be at, and launch it. Then, after it's launched, maybe give it another 30 minutes or so, and then turn off the current campaign that's producing or the current ad set. Not the campaign, the actual ad set that was producing, because obviously, you don't want duplication.
Facebook Ad Budget: Scaling
The cloning and the duplication is how you can scale fast in a targeting area that you know is working. Just make sure that you don't go above 10 or 15 percent a day, though if you're trying to do it gradually, which is the way I actually recommend it. I would not just duplicate and launch a $250 ad set per day. Slowly climb and from there, you'll get better results.
If you have more questions feel free to reach out to our team with a free consultation phone call https://agentleads.co/main
Thanks so much, and I hope this was helpful!
WHY IT IS IMPORTANT TO USE INSTAGRAM FOR REAL ESTATE
Real estate Instagram strategies are fantastically affective when farming and generating brand awareness as an agent. Did you know that agents can generate leads, sales, and referrals from Instagram too? In this post, I’ll show you how to use Instagram for real estate.
Instagram is a social media platform with over 500 million monthly users that has continued to grow exponentially since its launch in 2010. Instagram proves to be very beneficial to real estate agents due to its intense visual aspects. In an industry that is highly visually focused (real estate) it appeals to the potential buyer because they are able to see the work you have previously done and projects you are currently working on. It is a portfolio of sorts and can play well into giving you leads.
Five reasons why Instagram is a good platform for real estate lead generation:
REAL ESTATE INSTAGRAM: THE BASICS
The first step in this instagram endeavour is actually creating the account. If you already have an instagram account be sure to create another one specifically for your business. You do not need to be posting pictures of your dogs, kids, or dinners on the same account that you are trying to close deals on. Keep it professional. This professionalism goes along with creating the username for your account. The username should be something that is easy to understand with your name in it but also identifies you as a realtor. It is so important to post your instagram account’s link on other channels because that will link all your content. This is something we like to call “cross-pollination” because you are bringing all your channels (linkedin, facebook, your website) and mixing them together!
REAL ESTATE INSTAGRAM: THE CONTENT
This is THE most important part about the instagram game. Your content is, as I said earlier, a portfolio. It is a window into your company, your day and your goals. If done right it can build your credibility and make you a desireable realtor. Post pictures of events, charity interactions, past sales you have made, and properties you have up your sleeve. Posting videos is also a good idea when on instagram. You can even do a full house showing on instagram. It is such a simple way to do a virtual tour and receive direct feedback on it. Make sure you are tagging locations and people to raise activity and awareness. Hashtags are ok in moderation but as a rule of thumb you should use no more than 7.
REAL ESTATE INSTAGRAM: THE CONTENT SCHEDULE
Once you get acclimated to instagram it is important to be consistent with your instagram posts. Creating a schedule is something that we as a company have to do for our instagram posts (you can check us out at @agentleads.co). By creating a schedule of when you will post or what you will post it can help keep you accountable but also help your brand stay relevant.
REAL ESTATE INSTAGRAM: HOW TO OPTIMIZE YOUR INSTAGRAM ACCOUNT
Step #1: Convert Your Account
When you convert your account over to a business profile, you’ll have access to all of the valuable data. This includes your traffic, charts, and graphs! It even includes your demographic data, which is essential to getting a better understanding of your current client and narrowing your future marketing efforts better.
Step #2: Add Keywords To Your Name
Where are you located? What are your real estate strengths? What are you best known for? Add 1-2 keywords after your name on Instagram in order to make your profile more searchable – Instagram is a social media platform, but it’s also a search engine.
Step #3: Write a Good Bio
Write a brief bio that says how you help people and how to contact you. Cater your bio to your clients and future clients. Make sure you communicate that you are here to help them find their dream home.
Step #4: Professional Profile Picture
No one is going to feel a deep personal connection to an old listing photo or business logo as your profile picture. Real estate is a personal business because you are working with someone on selling their home or buying a new one. People want to feel comfortable with you throughout the process. So post a current headshot that is professional, but also friendly. It will give people a glimpse of who you really are as a person.
REAL ESTATE INSTAGRAM: HOW TO STAND OUT IN THE INSTAGRAM FEED
Post When People Are Watching:
Once you make the switch. from a personal account to a business account, Instagram will give you tons of demographic data about your followers, including when they are most active on the platform.
Use Good Fonts, Colors, and Photos:
You want your posts to be eye-catching and bold. Keep the quality of your photos professional and do not use too many outlandish filters on them. Make your photos unique so that past clients, future clients, and referring agents remember them. Also, incorporate color on your Instagram page and in your logo so that people recognize it.
Use Real-Estate Hashtags To Get Discovered:
Instagram users will search hashtags. As I said earlier, hashtags are a great way to bring awareness to your Instagram account.
Here are examples of most searched Instagram hashtags:
Lastly, make sure you tag the businesses or people associated in the post. This makes your network larger because other people will see that you tagged them in a post and be able to find your account faster.
REAL ESTATE INSTAGRAM: THE ULTIMATE WAY TO GET LEADS
While organic reach on Instagram is great at getting traffic and growing if you really want to understand how Instagram works you need to "pay to play". It is just like its sister account Facebook. If you want to generate the most leads you need to get your ads on Instagram.
We do Facebook and Instagram ads and train you how to do it yourself! Book a breakthrough session with our team today and we will walk you through the entire framework that tells you how to spend your money intelligently and get buyer seller leads on demand.
Book your Free Agent Leads University Breakthrough Call here.
Hey, Josh Rhodes here, Agent Leads University. I wanted to talk to you just a second about how thousands of real estate agents across the country who are top producers now are absolutely crushing it using Facebook advertising.
Now, I know you may have already been active on Facebook before or maybe you're just like, "Man, I wish I could make it work, but it just doesn't seem like it's for me." Well, I just am here to tell you that there's a blueprint, a framework that you have to have in order to make it work because we have students, we have customers, we have people going through our system right now as you're watching this video and they're absolutely taking control of their lead generation. And the way they're doing that is because they have a framework, they have great audience targeting which we provided them. They have fantastic messaging, copywriting, which we give them and they have an unbelievable follow-up process to convert sales, which we also give them the tools and the know-how to execute.
[Book your Free Agent Leads University Breakthrough Call here.]
So if you're looking for that kind of blueprint, that kind of framework, you need to talk to me or one of my team members as soon as possible. You can click in and around this video and book a call and what we're going to do is do a what we call a breakthrough session. We are going to literally show you the exact blueprint that's needed for you to go to the next level. Now for you, you may be at maybe 0 to 5K gross commissionable income each month. This is a great fit for you. If you're at 10K or more or maybe you're a team leader or a broker, and you're watching this, hey, this plan, this blueprint, this system that me and my team members help all of our students with and we have hundreds, this can get you all the leads you'll ever need for your business. Because everyone's on Facebook, but the difference is, Facebook is a pay to play platform.
So, if you're frustrated with Zillow or you're frustrated with Realtor.com or you've got a service, but they're just posting random stuff on your Facebook page or your website you spent $5,000 for a new website or more than that and you're just bogged down and your marketing director doesn't really know what's going on and you're just looking for that tidal wave of leads that you've kind of started to see that other brokers or realtors are getting, this is it.
We've cracked the code.
We spent 10,000 hours and a lot more dollars perfecting this marketing funnel for real estate agents, real estate brokers and even mortgage brokers. This works. You just gotta have the right framework. We'll walk you through that. Sign up for a phone call. We'll talk to you. We'll show you what it takes to get to the next level in your business. You've got to take control of your lead generation so that you can take control of your income, take control of your revenue. If you control the front side of your sales pipeline, the rest of your sales pipeline will convert more sales and you will have a more automated system in place.
We have a saying, "Automation trumps determination." That's what it takes. You need a marketing automation platform that begins with great Facebook advertising. We've got the templates, we've got the copy, we've got the message, we got the process. We just need to talk to you and you need to talk to us to see if it's a good fit. Sign up for a call in and around this video, click on the link, click on the booking form and I hope to talk to you very soon. Thanks.
Learn more about Agent Leads University here.
Hey, Josh Rhodes here with Agent Leads University, and I want to tell you why home value ads don't work and they haven't been working for years. Now, listen closely. We talked to hundreds of realtors every week about Agent Leads University. One of the common patterns we hear is, "Well, I had a homes value ad running and it's just not working." Or, we tell them home value ads don't work and they're like, "Well, why?" Here's what we say. First of all, think about it. Providing the value of a home has absolutely nothing to do with getting the result that your customer or prospect wants which is selling their home or getting results or, more than anything, the element of speed. The only thing that the customer wants from us real estate pros these days are results and speed therein.
Home value ads fundamentally is simply just a data exchange and, at the end of the day, Zillow and Trulia had beat you to the punch because that was their strategy. They said, "Let's build a massive gravitational pull around our website. Let's get all of the eyeball traffic." They're now providing that. Any consumer can get their home value at the click of a mouse on a million different websites. There's nothing unique about it. But, what you need to concentrate on is how you can uniquely provide them information and service that allows you to get them results fast, and that's really the principal mindset shift that has to go into it and it's the reason why home value ads aren't getting the individual producer, or the team leaders, or the brokers the results that they want because it's fundamentally a flawed way of thinking.
What we're looking at here is a typical real estate website produced by our friends at Real Geeks and it's being leveraged by ... We'll keep the identities of the innocent safe. This is another reason why home value ads and many of your paid ads aren't working. First of all is I call this the Houdini effect. The customer, the web surfer, the prospect, the would be lead has a Houdini complex which means they're looking for escape patches. They're always looking to get out of a decision. We are guilty of this. We don't want to make a decision. We're trying to find a way out. On a page such as this where there's so many distractions, and I'm talking about when you're paying money for traffic online and traffic is the lifeblood of your lead generation ecosystem, if you have too many trapdoors and I consider trapdoors everywhere I can click and go somewhere else.
Now, obviously, there's a purpose for all of these but when you're doing a direct response ad campaign, which is what you should be doing to generate leads such as Facebook marketing, what we teach in Agent Leads University, you have to make sure that your website is ready to funnel leads mechanically, systematically, and this example of this website is a very poor landing page for paid traffic which is what an earlier realtor that we spoke to this morning told us that they were using. First of all, they would boost the post on Facebook which boosted posts are not the way to go with Facebook ads. There's a much better way to spend your money on Facebook and create hundreds of leads a month if you do it correctly with good targeting and use of Facebook's full suite of tools that they offer us for free.
Also, if you'll notice right here the instant home value link. Many of you are sending people to a page similar to this. Again, like I said earlier, the reason why this page doesn't work is because the psychology behind it is fundamentally flawed. You type in an address and something pops up. You hit submit. Then of course on the next page ... This is what we call a squeeze page traditionally. There are great placements for this. But, number one, someone looking for their home value is simply looking for a data exchange. Their intent may or may not be a qualified intent. Then the very next page, we're asking them for blood. We're asking them for so much data. It's a game of numbers.
But, at the end of the day, the reason why home value ads aren't working are, A, we're sending them to the wrong landing page to begin with and, B, when we get to the landing page, the whole proposition of the home value ad is wrong. We need to be telling them and offering them something of value that allows them to get speed, access and, at the end of the day, a home sold on their behalf. That's what we talk about in Agent Leads University. We show you how to create a system that's far better than the home value ad. We teach you how to create a system that Zillow and Trulia don't want you to know about by leveraging the power of Facebook.
My name is Josh Rhodes. I'm the founder of Agent Leads University. We create hundreds of leads for agents all over the country every month and I want to do the same for you. Book a call with us. Let us help you walk through your marketing game plan in what we call a breakthrough call and join us on that call so we can at least help you see the potholes in your current lead generation system. And, if you're someone who's unestablished or you're trying to get traction, we can help you walk through the darkness of business night. If you're someone who's a high producer but you want to go the next level or maybe you've been in the industry for 20 plus years but you feel the ground slipping beneath you, we can help you, too, because, at the end of the day, we have a system that's not a silver bullet. It's a silver system. It is a systematic approach to creating a lead generation system that will 10X, 20X, 30X your sales pipeline so that you can convert closings on a rapid, predictable basis.
Agent Leads University